| The art of turning website visitors into
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| | testimonials, and other kinds of proof
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| paying customers depends almost entirely
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| | that you or your product gets results.
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| on good sales copy. What is that?
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| | Tactic #3 - Use simple language.
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| Simply put good sales copy is the content
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| | Speaking to your online prospects in a
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| of your copy and presentation of your
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| | conversational tone increases conversion
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| copy put together in such a way that it
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| | rates. Avoid the tendency to try to sound
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| increases your visitor to sale conversion
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| | professional using corporate sounding
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| rate on a consistent basis.
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| | gibber jabber. Remember these are real
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| It's an ongoing process in which you will
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| | people and they respond to real language
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| always try to beat your "control".
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| | being spoken by a real person. Be
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| Beating the control is marketing lingo
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| | authentic and forget about what your
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| for engaging in a never ending process of
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| | competitors are doing. Find your own
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| constant improvement to your sales copy
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| | voice and I guarantee that more of your
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| in order to beat your last highest
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| | prospects will respond to that than to
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| visitor to sale conversion rate. The more
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| | the same old tired impersonal ivory tower
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| you practice this the more money you will
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| | cliches.
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| make!
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| | Tactic #4 - Put the emphasis on what you
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| This article will give you 5 quick
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| | can do for them
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| tactics to get you started in playing
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| | A lot of businesses make the mistake in
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| your own game of "beat the control" which
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| | thinking that potential customers
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| in turn will put you on the road to
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| | actually care how long they have been in
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| higher sales conversion and more money in
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| | business or how much they say they value
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| your pocket.
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| | customer service and so on. Avoid
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| Tactic #1 - Know your numbers
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| | platitudes like the plague - consumers
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| I am always surprised when I speak with
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| | are immune to them now. Your copy needs
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| clients who wish to increase their sales
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| | to be written in terms of not how special
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| from their websites and when I ask them
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| | you think your company is but in how good
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| how many visitors they are getting per
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| | you are at solving problem x for the
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| month, how many sales per visitor,
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| | visitor and then back it up with all the
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| average unit of sale, etc they don't
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| | proof you can find. Try using the word
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| know. You must be able to measure results
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| | "You" more often than the word "We".
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| and that begins with knowing where you
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| | Tactic #5 - Lead your visitors to the
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| are at currently. Below are the most
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| | call to action.
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| important factors you need to be tracking
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| | So if you have done a great job at
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| ...
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| | enticing the prospect to keep clicking
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| How many unique visitors do you get per
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| | deeper into your site from the homepage
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| month. This is not the same as "hits".
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| | with a compelling headline and copy that
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| Most hosting companies provide a stats
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| | speaks to the prospects problem and the
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| package that you can log into and see how
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| | rest of your website copy does a good job
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| many unique visitors you get each month.
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| | of convincing the visitor that you are
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| If they don't I suggest switching to a
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| | the obvious choice to do business with
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| hosting company that does.
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| | your job is still not done. You need to
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| How many sales do you get per 100
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| | ask for the sale or lead the prospect to
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| visitors. This gives you your conversion
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| | the call to action. At the end of any
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| rate in percent. The average according to
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| | page of copy or maybe even within the
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| shop.org is around 1.8-2% or roughly 2
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| | main body of your content you need to
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| sales for each 100 visitors. I have found
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| | tell them to buy your product or contact
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| that this number can be dramatically
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| | you today! If it's not a high priced item
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| improved by making even the smallest
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| | or service this is all that is required
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| changes to your website copy and or
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| | but if you are selling something over
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| layout.
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| | $100 you might need to break your sales
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| What is your average sale price. Take all
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| | process into small steps by offering the
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| your online sales each month add them up
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| | visitor a free report or free trial or
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| then divide by the number of sales.
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| | sample of your product or service just to
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| Tactic #2 - Move the big guns up to the
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| | get them into your sales cycle. Make it
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| front.
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| | easy for them to build a relationship
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| Statistics show that you have about 10
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| | with you and give them a good incentive
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| seconds to entice a website visitor to go
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| | to do so.
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| deeper into your site before they click
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| | The copy on your website sells your
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| the back button and forget you ever
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| | product or service. The website itself
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| existed. Remember that your online
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| | and the graphics are their to support the
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| prospects are looking for information to
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| | copy. The copy needs to be easy to read
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| solve their problem and if they don't see
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| | (break it up with headers, short
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| anything on your homepage immediately
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| | paragraphs and bulleted lists) use
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| upon arriving that leads them to believe
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| | conversational language, give the visitor
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| that you understand their problem you
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| | substantial reasons to do business with
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| lose.
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| | you as soon as possible on the homepage.
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| You must greet your visitors with a large
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| | Try different headlines and free offers.
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| headline that says something to the
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| | Keep track of your conversions and see
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| effect of "we know what your problem is
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| | what's working and what doesn't. There is
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| and we can fix it better than anyone else
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| | always a better formula that will make
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| - here's why...". Then in your copy give
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| | you more money and by beginning the
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| them as many reasons as possible as to
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| | process of searching for that formula you
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| why your company is the better choice out
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| | will be gaining a significant advantage
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| of all your competitors. Give them
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| | over your competition.
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