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Hugo Boss - Superb Suits

Hugo Boss started out as a small workshop shareholders). By 1987, the company was
in Metzingen, Germany. Founded in 1923, grossing $500 million per annum.
and named after its founder, it claimed a A big portion of the company was sold to
controversial spot in history; having the Japanese Leyton Group in 1989,
produced the Nazi SS uniforms and although the Holy brothers remained
utilizing forced labor from France and active in the management process. Three
Poland in World War II, when uniforms years later, they resigned whilst
were in great demand. retaining designer stores in Munich and
The company started out with industrial Stuttgart under the Hugo Boss Company.
worker suits, uniforms and raincoats. Marzotto became a major shareholder in
Boss died in 1948 and grandsons Uwe and 1991 and hired Peter Littmann as the new
Jochen Holy took over and geared it CEO. In response to the economic
towards the more promising path of recession, two more labels were added
menswear. The company released its very namely Hugo - for the young and hip
first suit design for men in 1953. professional, and Baldessarini - for the
Competition was stiff in the German classy top executive. Within a year,
market in the 1960s so the brothers profits increased up to 74% and the
decided to create men's suits in colorful company further expanded to the Southeast
hues made from durable, quality fabrics Asian region. In 1997, the company
by Gaenslen & Voelter. Over the decade, promised to reimburse to slave laborers
Hugo Boss bested other companies by post World War I.
introducing trendier suits made of light Littmann was succeeded by chief designer
Italian fabric, in contrast to the and marketing manager Werner Baldessarini
traditional German suits that were made in 1998. This was also the time that the
of rigid and heavy ones. company started to design and launch
Boss pioneered product export during the lifestyle accessories and its very first
70s, conquering Western Europe first, collection of women's wear. Over the
then the Atlantic and finally, the United years, the company introduced more
Sates in 1976. The high-priced line labels, including the more casual Boss
instantly gained acceptance in America, Golf and Boss Sport lines, and Boss Black
as popularized by renowned figures such Selection. In 1999, another line - the
as Sylvester Stallone, Bjorn Borg and the sporty Boss Orange - was successfully
Miami vice cops. By the 80's, the company launched.
had already passed the DM 100 million At present Hugo Boss remains a subsidiary
sales mark. of Marzotto S.p.A., under the Valentino
The company made another remarkable turn Fashion Group, which owns a 50% share in
in 1984 when it launched its first the firm. It remains to be one of the
fragrance along with affordable casual world's top fashion lines, with Germany
wear like sweaters and sports jackets. A being its leading consumer and the United
year later, the company went public and States as the second. It holds more than
renamed itself Hugo Boss AG 350 franchise shops in over 90 countries
(Aktiengesellschaft, which is German for around the world.
a corporation that is owned by




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