| The hot internet buzz words today are Twitter, | | | | kitchen and travel mugs. Her items also feature a |
| micro-blogging, social media, Google and branding. | | | | famous quote regarding health, animals, love, life, |
| Taking advantage of these trends businesses and | | | | nature, and similar topics by JFK, Plato, Emerson, |
| celebrities alike are utilizing these powerful marketing | | | | Voltaire, Einstein, Jefferson, Buddha, Socrates and |
| options in greater frequency. In the forefront of | | | | other famous authors, philosophers, politicians etc. |
| internet marketing boom is actress/holistic author | | | | Again Mariel has broken new marketing ground by |
| Mariel Hemingway, the maternal granddaughter of | | | | including famous quotes on health, life etc. by her |
| author Ernest Hemingway. By using Facebook, Google | | | | own grandfather Ernest Hemingway. Although she |
| and Twitter Mariel is building her brand via these | | | | was hesitant in the beginning to pair her grandfathers |
| powerful indexing tools. Mariel's savvy use of the net | | | | often-cerbic-humorous literary quotes with her |
| saturation of SEO (Search Engine Optimization) has | | | | products Mariel soon changed her mind. Discovering |
| catapulted her brand into the minds of web surfers | | | | that a number of his quotes regarding life, |
| worldwide. Her bold use of a first-ever-branding-twist | | | | compassion, health, and similar subjects that do fit |
| of famous author grandfather co-branding his now | | | | into her branding she has been creating more items |
| famous author granddaughter. | | | | for her store. |
| With the release of Mariel's latest holistic cookbook, | | | | Branding opportunities on the Internet for savvy |
| Mariel's Kitchen: Simple Ingredients For a Delicious and | | | | entrepreneurs have opened up and they are taking |
| Satisfying Life (in May 2009 HarperONE), she also | | | | advantage of this trending opportunity. This created |
| launched a wonderful new store Mariel Hemingway's | | | | a first time in history co-branding of the descendant |
| Healthy Gifts & Collectibles to compliment her | | | | of a famous author and his also famous author |
| books. Her stores product range includes shopper | | | | granddaughter Mariel Hemingway fans but also |
| favorites with her now-famous cartoon imagery and | | | | collectors of Ernest Hemingway memorabilia now |
| photographs. | | | | have a rare opportunity to purchase these unique co- |
| Her beautiful specialty items include 100% organic | | | | branded collectibles. |
| cotton tees, grocery bags, fridge magnets, aprons, | | | | |