Gun Magazine Articles: Industry Advertisements?

I have been reading gun magazines off and on for 20gun rests. Some will test with Ransom Rests and
years and have come to the conclusion that gunsome do not. The best laughs I get are from the
articles are just thinly veiled advertisements for thewriters who refer to themselves as old geezers with
industry. At one point, I subscribed to seven monthlybad eye sight. After acknowledging their bad
gun magazines at the same time for 6 years. It waseyesight, they then proceed to shoot the gun for
during this six year period, I began to notice someaccuracy and give an opinion on how well the gun
interesting problems in the gun articles I read and Ishot!
would like to get on my soap box and get them offNow, I do not know about you, but if I was a gun
my chest.manufacturer, I would not want my new gun to be
I subscribed to and read gun magazines because Ievaluated by some self described person with bad
am very interested in handguns and rifles and haveeye sight. Moreover the magazines themselves
owned and traded many over a twenty year period.should try to establish some testing protocols and
I subscribed to and read the gun magazines to gainyounger shooters to do the testing.
knowledge, and look to experts with moreNow after the shooting at the range, the writer says
experience then me for advice or recommendations.the gun shoots well and then describes his six shots
Now the writers' in the gun magazines and the guninto a 4 inch circle at 24 yards or some similar
magazines themselves try to give the impression thatgrouping. Ok, I am thinking, what does this 4 inch
they do product evaluations of guns and othergroup represent, given the inconsistency in testing
related accessories. Some even say they are writingprocedures? Is this 4 inch group a result of the good
the article specifically to test the gun or ammunitionor bad ammunition, the guns inherent accuracy
for the readers benefit.inaccuracy or the shooters bad eyesight or all three?
Now back in college, when you said you were goingIf all three factors are involved, what does the 4 inch
to do a test and evaluation, that required certaingroup really represent?
protocols to ensure that the results were notLastly, after reading hundreds of articles, I can't ever
spurious, but were valid and repeatable. Now, therecall reading an article where the writer said the gun
only way to give results with any validity is properwas a bad design, the finish was bad, and that they
"research design". Unless the testing process provideswould not recommend it. Even on guns that are on
barriers against any unknown variables, tester biasthe low end of a product line or are from
and maintains consistent methods, the entiremanufactures that make junk guns, no negative
procedure and results are useless. Good researchreviews, if deserved, are ever given. Especially if the
design is not that hard and can be done with just aaccuracy resembles more of a shot gun pattern, the
little planning. Unfortunately the gun writers oftenwriter often says "the gun displayed good combat
stumble on the first step.accuracy". Since most shootings occur at about 3 to
For example, gun writers often begin a test and8 feet, this means the gun will hit your 30 inch wide
evaluation article by saying that a particular gun wasattacker at 5 feet away. (I hope so!) They will not
mailed to them for testing by the manufacturer sosay the gun is a piece of junk that could not hit an 8
they grabbed what ever ammunition was available orinch target at 15 yards if your life depended on it.
called an ammunition manufacturer for some moreWhy? Because gun writers and the magazines do not
free ammunition. If you think about this for a minutebuy the guns they test, they get free test models.
you will realize immediately that there is alreadyOnly "Gun Tests" magazine buys their own guns. So
inconsistency in the ammunition tested, and athe writers have to say only good things about the
potential conflict of interest in the results. Ammunitiongun and down play negatives, or the manufacturer
is a key factor in how in how a gun performs."Black Balls" them from future guns. The disservice is
A 230 grain .45 caliber cartridge from Winchester isyou, the consumer. You get faulty reviews.
not the same as a 230 grain .45 caliber cartridge fromHow do you trust what ever the writer is saying?
Golden Saber. A given cartridge consists of severalFor me, I do not. In fact, I pretty much let all my
parts such as the bullet, powder, brass case andsubscriptions run out years ago, except for American
primer. A change in any one component canRifleman.
drastically affect the accuracy and performance ofNow, I read mostly read articles on historic guns. Not
the bullet. Additionally, if the gun writer calls up anarticles trying to SELL me on a gun, sight, laser, or
ammunition company and requests free ammunition,certain bullet.
there is a conflict of interest here. Can I trust theRepetition to Death is also another gripe of mine.
gun writer to give me an honest evaluation of theOver the years, not that many truly new gun models
cartridges performance? If he gives a bad review,have come out. Mostly manufacturs' will issue an
does the company stop sending him freeexisting gun with a new color, night sights, finish or
ammunition? Would you give free stuff to some onesome other minor feature. The trouble is the gun
who gave you a bad review a year ago?magazines and writers treat the new gun color as if
Moreover, if you test Gun A with a 5 differentit's the best thing since sliced bread and write a four
brands of bullets of various weights and types andpage article. These articles are usually the articles that
then compare it to a test of Gun B with differentcontain information that is 95% rehash of information
brands of ammunition of different weights and types,already said for years about the particular gun. Usually
is the comparison valid? I often find it amusing thatin these four page articles only two paragraphs is
they give an impression of trying to be serious andactually new information or interesting.
precise when the basis research design testingThe gun magazines also tend to repeat articles about
procedure is so flawed, the results are not valid.the same gun in the same year and year after year.
The gun articles also tend to just be predominatelyThe 1911 is a great example. Start keeping track of
puff pieces instead of concise and complete reviewsthe number of times the 1911 model is the subject of
of the product. I frequently try and guess in whatarticles in gun magazines each and every month. Now
paragraph the writer will actually begin to directly talkthe 1911 came out in 1911, and has been written
about the product or what the thesis of the article is.about ever since. Is there really anything out there
In a small minority of writers, I may find the actualnot known about the 1911? If a new feature on the
beginning of the article in the second or third1911 is created, does it WARRANT a four page
paragraph, but for the majority of gun writers I findarticle on a "feature" that could easily be adequately
the actual article starts in the 10th or moredescribed in a few paragraphs?
paragraph. The first ten paragraphs were personalIf you want to read gun magazines go ahead, just
opinion on life, the shooting publics' perceptions ofread them with a critical eye. When I read. I read for
hand guns or some Walter Mitty dream of being in acontent. I try and get the following from an article:
dangerous spot where you can count on the product1. What is the writers' reason for writing?
that is the subject of the article.2. What is the writer actually saying?
Next time you read a gun article read it from the3. What new information was conveyed?
point of view of a good editor. Does the writer tell4. Are the results of any testing process described
me what the object of the article is in the firstvalid?
paragraph, and formulate a position or opinion? How5. Did the writer provide any background qualifications
much actual relevant information directly related toor experience?
the product is in the article versus fluff and filler6. What do I take away from the article?
about other topics. If you hi-light in yellow the factsHandguns are expensive, and unfortunately the
and key points of the article you will be surprisedmagazines are not much help in providing an honest
how much filler there is and how much text youcomparison for the beginner. They only say positive
could delete and make the article shorter and better.things about all guns, the industry and never criticize a
I have even read some articles where the authorbrand and or model. "They are all good guns, some
even states that they just received the gun andare just better then others"? Yeah right.
were excited to test the gun immediately. So theyMy recommendation to the beginner. Talk to
grabbed what ever ammunition was available andsomeone who has been shooting for awhile and has
went to the range. Some even say they didn't haveowned and shot a variety of different guns, and has
a certain brand or the type they preferred at homeno vested interest recommending one model or
so they could not test the gun with that ammunition.brand.
At this point you have to laugh. When I readThese are only my opinions, but after years of
statements like this I find myself saying to the articlereading the gun articles, I have come to the
" Then go buy some!" or "Delay the test until theconclusion that the writers really do not know how
desired ammunition can be obtained". Duh!to do consistent testing, and the editors have very
Then when the writers gets to the range they alllow standards for accepting articles. I am not perfect
test fire the guns differently. Even writers for theeither and love shooting, but I would not say every
same magazine do not have similar testing protocols.gun is a quality gun or deserves to be bought.
They test at different temperatures, benches, and