| So there you are: the product manager for a boring | | | | How One Goes About Buying Bullets |
| product. How often have you caught yourself gazing | | | | I'm sure that there are some of you out there that |
| longingly over at one of those iPhones, Kindles, or | | | | have very strong feelings about guns and such. Let's |
| some other such highly desirable product and though | | | | put those feelings aside for a few minutes and take |
| to yourself "Now why couldn't I be the Product | | | | a closer look at the issue of, what else, bullets. If you |
| Manager for a cool product like that?" I have one | | | | are not an avid survivalist or hunter, you probably |
| message for you - get over it. It turns out that | | | | haven't purchased bullets before. |
| there are other product manager who are responsible | | | | It turns out that people really care about what gun |
| for products that are even less cool than yours and | | | | they buy. However, bullets are almost an |
| they are doing some pretty amazing things to make | | | | afterthought purchase. Sorry about that bullet |
| their products successful... | | | | product managers. |