| There are three golden rules you need to follow in | | | | commitment to do what you need to do to enhance |
| order for your business to be as successful as the | | | | the lives of your clients, to make their interaction |
| potential it has. Below is a list of the three golden | | | | with your company as easy and comfortable as |
| rules. If you answer no to any of them, you might | | | | possible; it is a way to interact with your clients in a |
| want to rethink your advertising techniques. | | | | way that will benefit both you and your client. This |
| 1. Do you test every aspect of your advertising | | | | concept is the most powerful tool to have in your |
| marketing technique and measure the success? | | | | sales and marketing arsenal. Think about when you |
| In order to be a successful marketer, you need to | | | | have interacted with a company, did you not have a |
| constantly test old techniques and incorporate new | | | | much more positive experience when you felt the |
| ones after they have tested positive. It doesn't | | | | person on the other end was not only on your side, |
| matter what the technique is, if it shows itself as a | | | | but was willing to do what needed to be done in |
| proven tactic, keep doing it, if it does not perform to | | | | order to make you happy? |
| expectations, drop it and move on to a new | | | | 3. Does your marketing feature the benefits of your |
| technique. Don't let your techniques get stale, always | | | | product or service? |
| test and retest them. | | | | Customers are not interested in what you do, they |
| Try testing at least five new things per month, if one | | | | are interested in what you can do for THEM. The |
| of the five are successful, drop the other four, on | | | | rest is of no value to them and does not deserve |
| the other hand, if four out of five are successful, | | | | their attention. If you cannot tell your client how you |
| just drop the one and celebrate your newfound | | | | can benefit them in particular, your advertising, no |
| business you created with the other four. Static | | | | matter how aggressive it may be, will be for the |
| advertising will eventually wither and die away. Rule | | | | most part, ineffective. |
| one, always test and measure, your advertising is not | | | | Know what your business has to offer, either |
| only an integral part of your business, it's also the | | | | product or service, know how this product or service |
| first introduction your clients will have to your | | | | will fit into the personal or business lives of your |
| business. Make it clear, simple and effective. | | | | clients. Focus all of your brochures, web pages, and |
| 2. Know what purpose your business serves. | | | | any other advertising on the attributes of your |
| If you don't understand your own business | | | | company and how they can work to benefit your |
| completely, how can you expect anyone else to | | | | client. How can you make it easier for them to do |
| understand it. Know your business well; if you believe | | | | their job; how can you make it easier for them in |
| you are in business to make money, you're already | | | | their day to day personal lives. This is what matters |
| on the wrong road. To be an outstanding business, a | | | | to your client, never loose sight of that. Money can |
| business that can stand the test of time and | | | | be secondary to the benefits they stand to garner |
| economy, you need to be able to give your clients | | | | from your service or product. |
| real value for their dollar, have a product or service | | | | This article was written on behalf of MKH London |
| that makes their life easier, and have customer | | | | Recruitment advertising and marketing specialist |
| service as a highest priority. | | | | aiming solve your recruitment advertising problems |
| This is not a vague concept, or a gimmicky | | | | with a range of Recruitment Services solutions. |
| statement, it's a way of doing business. It's a | | | | |