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What the Military Does Right: Lessons for Business

The military whether in the U.S. or any established goals and objectives.
other country comes under constant Performance reviews are not optional.
scrutiny and criticism for what it does They are an essential part of the career
wrong. This is true both when at war, management process for every single
when at peace and when preparing for enlisted person and officer from Private
conflict. Beneath the weapons, the to General, from Seaman to Admiral
camouflage and the rigid tradition-bound without exception.More training.
hierarchy there are many things the Training is on-going for every job, role
military does right. These can serve as and function. And advancing to the next
examples for businesses and organizations level is often dependant on completing
of all sizes.Accept only the best people. training with a performance threshold or
In spite of the recent controversy about completing additional education.
U.S. Army recruiting not meeting goals, Education and training are continuous and
the military is always looking for the integral to advancement and performance
best men and women for their enlisted evaluations.Selfless. While it is
ranks and their officer corps. unlikely that a business or organization
Standards, while they may be modified person is going to put their life on the
from time to time, are very line for their co-workers or for a
high.Training. New recruits. New customer, it is something to consider.
enlisted personnel and new officers go In the military, the team is valued over
through extensive training. While it the individual. All efforts are toward
differs from service to service, the making the team and unit successful in
training breaks men and women down to completing the mission. The enemy can be
their raw attributes and skills and thought of as the competition. All must
builds them up into the mold of the ideal be done to defeat the enemy in the
soldier, sailor, airman or marine. This military. In business, all must be done
is only the first step of a continuous to beat the competition through a
cycle or training.Standards. Clear selfless commitment to the customer and
standards for are established for every the team. The mission is above
role, job and function. This applies to all.Leadership. The military invests
both performance in the job and promotion heavily in imbuing leadership at all
to the next level. There is no guessing levels of the organization. This goes
about roles - they are spelled out beyond formal training to include
clearly. Performance is measured against mentoring and development for enlisted
established and documented standards for personnel and officers. In business,
each function and role. Thus the leadership is often an afterthought.
guessing of what is expected is Various management styles from effective
eliminated.Promotion from within. to abusive are accepted without much
Whether it is from enlisted ranks to thought to development or mentorship.
specialties and non-commissioned officers The military model is based around the
or from lowest ranking officers to higher importance of effective and consistent
levels of pay and responsibility, leadership.Longevity. How many CEOs are
promotions are made among the best brought in from on company to run
performers and the most qualified in each another? From one industry to another?
area and function. Of course these are This has become the rule not the
based on the "needs of the service", but exception. The military rewards
that is realistic to expect in any longevity without rewarding mediocrity.
endeavor. This creates incentives for The longevity is tied to performance.
all to advance. Those who do not measure Only the best of the best rise in the
up and are not promoted are not retained ranks and remain. While it is unlikely
- it is up or out.Career paths. Every that businesses today will adopt this
jobs, role and function has a career element of the military model, it does
path. Whatever job one does, there are have merit.The military is often the butt
paths for advancement that include of jokes and viewed as the ultimate in
additional jobs, functions, training and inefficiency. In reality, businesses
education. These are all clearly spelled organizations of all sizes can learn from
out. There are not vagaries of "where do the things that the military does every
I go from here". Also, if one wants to day enable it to better accomplish its
change jobs, skills or functions, there mission through its people.George F.
are processes and mechanisms which spell Franks, III is the founder and CEO of
that out too.Performance management. Franks Consulting Group, a Bethesda,
Clear objectives, required performance Maryland based management consulting and
reviews and promotion, pay and privileges leadership coaching practice. He is a
based on these are essential to the member of the Institute of Management
military. What one does every day and Consultants (USA) and the International
how it is done is measured against Coach Federation.




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